Think Purple’s Just for Winter? Think Again. Here’s How to Wear It All Year Round!

Purple has long had a bit of a seasonal identity crisis. Too rich for summer, too bold for fall, often pigeonholed as a wintry accent against all that black and navy. But this spring, something has shifted.

Purple isn’t just showing up — it’s here to stay.

It helps that our collective color palette is finally loosening up. After years of beige, greige and other neutral shades, color now feels more like a pleasant change than something to be cautious about.

Purple, once weighed down by royal connotations and candy-wrapper comparisons, now feels oddly calming — maybe even grounding. It whispers femininity without being sugary, polish without being stiff. In other words: it’s grown up.

So how do you wear it now? The trick is to treat it like a neutral. Pair lilac with camel, plum with denim and violet with white. Layering different tones works, too. The key is texture and tone, not perfection.

Because really, nothing says modern confidence like a pop of unexpected color that doesn’t need an excuse.