5 scent trends everyone will be wearing this year

Fragrance has become less about finding the perfect one and more about curating a personal scent wardrobe. It's something that shifts with mood, season, or even outfit.

2025's standout scents are wearable, expressive, and built to last. Here are the top 5.

1. Earthy & musky florals: grown-up petals blended with woods or leather. Elegant, soft, and a little mysterious.

2. Oil-in-water wonders: lightweight, skin-first scents that melt in. Perfect for layering or a subtle glow-up.

3. Fruit-forward faves: juicy notes like fig or plum, grounded by woods. Fresh but not too sweet.

4. Enduring vanilla: deeper, smokier, spicier takes on the classic. Think vanilla with edge.

5. Grand gourmands: rich, edible notes like pistachio and caramel. Bold, nostalgic, and addictive.